The imperfect app that everyone loves to hate may just be your next source for clients.
Instagram has come a long way since its inception in 2010. Starting out as an app for beautiful photos to admire, it’s grown to 1 billion active users (from 800 million only six months prior) in just under a decade.
The rise in usage has attracted businesses – about 25 million active business accounts in 2018 – and they have started to see success in using the app to grow their customer base.
If Instagram has always been a sticking point for your business, here are some reasons why jumping on board may have some serious benefits to growing your brand identity.
It’s free & minimal investment of time. Instagram is a free app, and the time spent setting up a business account is minimal.
Make personal connections. A great way to learn about your customer base is to check out their Instagram feed. You will be able to see their interests and values, their pain points, and what they are willing to spend time and money on. Through hashtag searches and following like-minded business owners, you’ll be able to collaborate and network, which can enrich your business and your personal life.
Shows your brand in a new way. Instagram’s features such as hashtags, stories and the ability to upload videos and not just pictures, gives your brand a variety of ways to show off.One of the most important things a small business can do is to gain trust with their potential customers, and Instagram is a great platform to help bring your customers to you in a holistic way.
Selling is not discouraged. The platform has yet to suppress business posts the way Facebook has begun to. You can link to a shop if you have physical products to sell, or easily tell people to visit your blog or your website through stories. Your content needs to be inspiring, educational, and informative to your audience.
As advertisers pull away from Facebook and start spending their dollars on Instagram instead, it’s crucial for your business to grab an Instagram account.
Do you need social media management tips and tricks? Call us at 860-916-4561 or visit https://tind-allcreativemarketing.com to see how we can help!
