The Importance of Video Marketing
In just a few short years, video marketing has risen to soaring heights as a way to promote products or services, particularly in small business. More than 50% of customers want to see video marketing from the brands they love more than any other content, so it’s time get in front of the (rolling) camera!
WHY VIDEO MARKETING
There are so many reasons to add video marketing to your sales funnel. Here are just a few:
- You will make more sales. Adding a product video on a landing page or in an email marketing campaign can increase conversions by 80%.
- Your business will be ranked higher on Google. Moovly estimates that websites with videos embedded are 53% more likely to be seen first on Google.
- You can put distance between you and your competition when you use video. Your audience will be able to see the person behind the business, and that means a lot when consumers are deciding where to spend their hard-earned dollars.
TOP TIPS & RESOURCES FOR CREATING A VIDEO MARKETING STRATEGY:
Make it simple. You may hear “video marketing” and think that you’ll need to make a huge production out of it. Not so in today’s world – your customers want to see the behind-the-scenes, imperfect way that your business can help them. In 2019, our cell phones can make great stand in’s for high quality videos you can do in between your bigger promotion videos. This is a great opportunity to serve your customers with a free piece of knowledge that will guarantee that you are the expert in your field.
The opportunities are endless. As long as you’re thinking outside the box, the possibilities for video marketing are pretty much limitless. Technology has made it so that your cell phone takes pretty good videos, and you can serve your audience with anything related to your business. Whether it be a video on a tip you have that’s related to your services, a sneak peek at your next product launch, or a promotional video, your audience will begin to get to know you and trust you.
Build curiosity: Video marketing is a great way to build excitement, anticipation and curiosity among your audience. Seeing your excitement for something will ultimately help your audience get excited and want to know more about the products and services you offer.
You can reach further: In many sales funnels, especially with social media, small businesses are constantly reviewing their effectiveness with a specific target market. Video marketing happens to satisfy a ton of demographics – everyone from young to old loves to watch videos.
The opportunity to teach: As a small business owner, you might feel like you get the opportunity to teach your audience through your website content, social media content, or even your blog articles. Video marketing is a great way to really feel like the teacher in the (virtual) classroom. There isn’t really a better medium to be able to educate your audience about your product or service.
Video marketing is one of the smartest things you can do for your business because it uses our most dominant senses. Have you used video marketing in your strategy yet? Tind-All Creative Marketing can help! Call us at 860-916-4561 or check out the services we have at https://tind-allcreativemarketing.com/.
