Do you text? Chances are, you do. As a small business owner, looking at your own communication habits is essential for figuring out how to reach your potential customers and enhance the experience for your current client base.
Texting is quickly becoming the next way to reach your customer base and communicate with them. In fact, if millennials are in your target market, you might be interested to know that 91% of millennials text every day, and over 50% of them will offer their cell phone number in exchange for an incentive.
If you’re scratching your head wondering how to incorporate text messaging into your marketing strategy, let’s break down why this particular brand of marketing works, and how you can make the most of it no matter what industry you are in.
It’s immediate. Think about how quickly a text message is received – it takes seconds for our phones to communicate with each other over SMS, and we can guarantee that the chances of hearing back from your customer are pretty quick also.
People look at their texts. It’s not as easy to ignore texts as it is email. While emails can sit in the inbox for a while, texts have that urgency calling to your customer and they typically will answer a text faster than an email.
There’s no spam folder. When’s the last time someone didn’t receive your text because it was “spam”? Nope, no spam folders here (at least not yet) so don’t worry about your customer not receiving your message.
Meeting your customers where they are. As mentioned before, pretty much everyone texts these days. If you can position yourself to communicate with your target market by using their most popular communication tool, you will most likely increase the “know, like and trust” factor that is so essential to bringing clients on board and keeping them there.
Website hits happen through cell phones. Since these devices come with us everywhere, most people love using their phones to do their Internet surfing. Sending a link through text takes a couple of clicks out of the process for the customer, making it easier than ever to bring people to your website.
If you’re convinced that text messaging is effective for marketing your business, here are some tips on how to use this strategy wisely and effectively for your marketing efforts.
Start with a service. Look up some text messaging services that will help you in your marketing efforts. Some services are EZ Texting, ProTexting, or SlickText.
Get your head around the legal “stuff”. Make sure you are acting ethically and you know the rules when it comes to marketing through text messaging. Mobile carrier costs should be mentioned, and this law will help you guide your strategy.
Add value. You may have been wondering if text messaging will push away your customers, not reel them in. The easiest way to make sure they respond positively is by providing value. A top tip, a blog article of interest, a free cheat sheet – these are all things that provide value and keep your customer wanting more.
To get you started on your text messaging marketing strategy, let us know you’re ready! Your strategy is important, and we can help! Call us at 860-916-4561 or visit us at https://tind-allcreativemarketing.com/.
