Millennials, or the generation born between 1980 – 1999, make up a quarter of the population. This demographic has their own distinct set of values, purchasing power and way in which they engage with advertising. With millennials comprising such a large portion of your potential reach, It is more important than ever that your marketing is delivering in the right places.
Whether you’re Gen Y, X, or a baby boomer, much of traditional advertising is no longer seen as trustworthy. Campaigns based in infomercials, cold calling and direct mailing are ineffective. Well executed marketing now serves to inform, entertain, or otherwise provide value to your readership. You should view this as an advantage – you can now be more connected to your customers than ever!
Here’s how you can better connect to the millennial generation:
Utilize the proper channels. This is a generation born into social media. It’s a given that networks such as Instagram, Facebook, LinkedIn, and SnapChat should be well-worn tools used to convey your messaging.
Outbound marketing is out. Direct mailers, radio ads, print ads, SPAM email and cold calling does not set the stage well for a lasting consumer-brand relationship. Millennials prefer to do their own research and want to feel like they are making personal choices.
Be a force for good – and wear your values on your sleeve. The millennial mindset gravitates towards brands that stand for something. Whether it’s going green, volunteering or giving back to the community, millennial-aged consumers like to feel good about who they buy from and to know they’re making a difference.
Keep it simple! Authenticity is key. Don’t be one big used car commercial with distracting gimmicks. Show your expertise by developing honest, transparent ad campaigns without resorting to trickery.
Ensure your content is mobile friendly. Your website should be extremely easy to use with little fuss, as millennials want their information quickly without having to go from link to link or sifting through too much text.
Be a five-star organization and let your customers spread the word. Reviews are integral, and we don’t mean reviews from celebrity endorsements. It’s all about encouragement from peers, word of mouth and online reviews from past customers. We cannot stress how important it is to use existing fans to encourage future buyers and to ensure you’re highlighting your most positive reviews. Reviews also have a direct impact on your ranking in search engine results.
Keep them involved – encourage your current audience to tag themselves using your product or service.
Social media influencers – engaging a social media influencer is very closely tied to the sway of reviews. If your product or service is valuable to a tastemaker, reach out to them to see if they’ll help promote it.
Don’t pander to one idealized type. Almost half of millennial households are starting families, or are far progressed in their careers. And not every Millenial likes avocados!
To learn more about marketing to Millennials, call us at (860) 916-4561 or visit https://tind-allcreativemarketing.com/.
