One of the main aims of every SEO campaign is improving your page rank on search engines such as Google, Yahoo, Bing, etc. You may find many articles online claiming that you need to carry out many tactics or techniques before you can successfully rank on Google.
The truth is that only a few tactics or techniques carried out effectively can help you to improve your ranking organically. Money alone won’t buy Google rank. However, spending a little time, and with the right strategy, you can improve your position on the SERPs without spending a dime.
The first step to improving your ranking on Google is to take care of your On-page optimization. This is a very important starting point. Some of the things you should look out for here include Titles, Meta tags, Header tags, Image alt text, bold/strong words, and sufficient content.
Content is king, and it is key for any SEO Page Rank campaign. Ensure that your content is rich in relevant keywords.
Here a few steps to take to improve your Google search rank.
Improve Your Website’s User Experience
There are four main ranking factors that Google considers before they can place you on their front page. They include website visits, time spent on your website, number of pages opened per session and bounce rate. All these factors are directly related to the experience your website is providing your users.
This is simple. If your website is easy to navigate, enjoyable and offers valuable info, naturally you will get more visitors who will want to stay longer on your website. They will want to visit more pages and consequently, your Page Rank will improve naturally.
Write Great Content Optimized For SEO
One of the best ways to improve your ranking on Google and even get tons of traffic is to have high-quality contents. Ensure that your contents are mistake-free, keyword-rich, optimized for mobile, written to solve a specific need of your target audience, and includes valuable links to related contents.
Get More Backlinks
Backlinks are links gotten from other websites to yours. This is one ranking factor that Google takes into serious consideration. Incoming links from high authority domains show your website’s authority and improve your search rank on Google.
Improve Your Page Speed
Google started using mobile page speed as a ranking factor in July 2018. Ensure that your website’s load speed is as fast as possible. Google takes this seriously to rank your website. To increase the speed of your website, compress images and text, streamline your content, evaluate your website’s host, ensure you don’t have too many plug-ins or outdated plug-in.
Fix Broken Links
Having quality links on your website is one sure way to boost traffic and establish authority. However, links that show 404 errors will hurt your user experience and your search rank. There are tools available to check for broken links on your website; use tools like Broken Link Checker or Dead Link Checker.
Optimize Your Images
As already mentioned in improving your website’s speed, optimizing your images will boost the speed of your website, and this will make it easier for Google to identify the images on your web pages. Ensure that your images are compressed, have descriptive file names and include alt text.
Use H1 and H2 Header Tags
Header tags make your content readable and easier to understand for humans and search engines alike. With a well-structured header hierarchy, Google crawlers will read and understand your contents effectively and will rank your website higher in the SERPs.
Optimize For Local Search
A lot of people are using their mobile phones to search for businesses close to them. Ensure you have your business on Google My Business, provide relevant contents in Google Posts, get your business listed in local directories, and boost your online reputation with online reviews; these will improve your chances of having your business show up in relevant local searches.
Optimize For Voice Search
A study showed that, by 2020, half of all searches would be done by voice. Ensure that those voice searches find your business by adding likely voice phrases into your content. Target long-tail keywords and ensure you use full sentences phrased in a natural conversational style instead of using single keywords.
Aim For Position Zero
When a user enters a query in Google’s search bar, Google pulls relevant content from a website and displays it in a featured snippet, just above the first search results. Getting your contents into a featured snippet is a great way to increase traffic as well as boost the credibility and visibility of your business.
To get a chance at being featured, think of queries that users are likely to search for related to your business and fine tune your content with clear and authoritative answers.
Improving your Page Rank on Google’s SERPs is something that needs a lot of planning, commitment, dedication, and patience. The results won’t be seen overnight. It is good practice to draw up a plan and stick to it. You must be disciplined to carry out the work as it is a huge commitment.
However, the results of an increased Page Rank are undeniable. Having your website on Google’s front page can mean big money for your business, and can make your business a wonderful success.
To learn more about how Page Ranking can help your business please call us at (860) 916-4561 or visit https://tind-allcreativemarketing.com/.
