By now, many are aware of the significance video has in marketing. With 81% of businesses using video as a marketing tool, it’s important you don’t fall behind competition. Why are so many marketers using it? Video is simply no longer an option for businesses, but a necessity to remain relevant in modern day competition. Explore why video marketing is such an essential piece to any successful business model.
Improve Customer Satisfaction
6 out of 10 people would rather watch online videos than television. The cold hard truth is that if you are not utilizing video to its fullest extent, you will not reach all your target audience. Video is so powerful that it can ignite emotions within customers, allowing them to build trust with your brand and feel more connected to its content. Users feel a sense of laziness when online shopping, and do not want to read a ton of text that describes why they should purchase a product. Although, if they stumble upon a video that allows them to simply watch and listen, they will have more motivation to stay on. Customers want to see the product in action. Because they are not in the store to touch and feel it, they want to watch someone else do it for them – virtually.
Aid Current Marketing Strategy
The best part about video marketing is it does not require you to throw out your current strategy. In fact, you can keep your strategy in place, and allow videos to enhance it. If you are a blogger, try adding a video to provide a shortened explanation of the text. Users will appreciate having the choice and will most likely gravitate towards the video option on their lazier days when they don’t want to read. Want to increase your online presence? Video marketing can help you advertise in a way that people will listen. For those who are targeting mobile users, consider about the device that a majority of people use when on social media – their cell phone. No matter what your current marketing strategy is, video will help you get there.
Boost Social Engagement
Because users don’t want to read, they are more likely to share videos to their friends who they know will also not want to read. In fact, 76% of users say they would share a branded video with their friends if it was entertaining. Because of that, Facebook puts a larger priority on videos, making them more visible to followers. Ads even see this kind of engagement thanks to its ability to quickly grab a viewer’s attention. Users want to be captivated in a short amount of time especially on social, which is why video marketing is so successful. Because of these results, Facebook even predicts that their platform will be all video and no text as soon as 2021. If your ads are in need of a refreshing boost, contact Tind-all Creative, we’d be happy to give them a hand.
Improve SEO Rankings
In addition to assisting your social strategy, organic rankings can also feel the heat from video marketing. As long as your videos are properly optimized with catchy titles and descriptions, Google will be drawn to bring organic traffic to them. Google owns YouTube after all. In fact, optimized videos increase the chance of your brand being on the front page of Google SERPS by 53 times. When you consider how Google determines if a page adds value, it usually is derived from how long a user stays on your page. If you consider the amount of time it takes for them to watch a video, you can then have some control over how long they stay on. As more users remain on the page and less bounce, Google will recognize your site as legit and will return the favor by making it more visible.
Encourage Sales & ROI
73% of B2B marketers say video positively impacts their ROI. Consumers are more likely to buy when they see the product with their own eyes – even if that is over a screen. The great news is creating videos doesn’t really require that deep of a budget. However, it can increase the engagement of your customers which leads to sales. Simple clips that are able to explain the value of a product is highly valued over a seemingly fake, high-budget production that beats around the bush. The best method is to be open to showing users how your product works, rather than telling them. If you can do that, your sales will thank you.
Stay on Trend
Numerous companies are taking advantage of video marketing, and it’s important your brand keeps up with the trend to remain competitive. If you are not able to reach your customers where others are, you will lose them.
To learn more about how Tind-All Creative Marketing can help you with your video marketing needs call us at (860) 916-4561 or visit tind-allcreativemarketing.com
