When it comes to any decent marketing strategy, customers should always be on the forefront of your mind. This may not seem like new news, but seldom businesses take customer service seriously. Those who ignore this evident need, do suffer the consequences (and so does their revenue). Companies throughout America lose more than $62 billion annually due to poor customer service. Before you throw customer service out the window, make sure you understand just what you can obtain with exceptional customer service.
Build a Loyal Customer Base
Building a loyal customer base can help boost profit by 25%. What can you do right now to help achieve this customer retention? The first step is to focus on how you treat your customers and make them comfortable and excited to come back for more. The service you provide them can often translate into the products you sell. So if you offer great service, then your brand will be associated with providing great products. It’s as simple as that. Customers will no longer have buyer’s remorse because will trust that they are getting the best products possible. When 7 out of 10 consumers say they’ve spent more money to do business with a company that delivers great service, you know that it’s important to meet those expectations.
Improve Brand Representation
Having a respectable brand image is essential for any company to have a solid reputation and reach new customers. Although there are many ways you can improve brand representation (social media, content marketing, SEO, etc.), the fastest method is customer service. If you don’t provide an accessible customer service team, then there will be no face attached to your brand. This will turn off potential customers who are wary of having an unpleasant purchase experience. Without customer service, trust in your brand diminishes and your reputation can go along with it. There’s no doubt that negative reviews spread like wild fire, but the easiest way to combat those reviews is to provide exceptional service. Word of mouth will occur naturally, so you might as well allow it to boost your brand image, rather than tear it down.
Increase Your Prices
Not only will good customer service allow you to reel in more customers, it will even let you raise your prices. 86% of consumers claim that they will pay more for a better customer experience. Every single experience matters to a customer and if he or she continues to have good ones, they won’t blink an eye if prices increase. On the other hand, companies who are unable to provide that service will lose business and dropping your prices won’t help the matter. Service directly correlates with revenue, so if you want to improve your profits it’s time to provide the type of service that will get you in that position.
Stand Out Among Competition
89% of companies now expect to compete mostly on the basis of customer experience. Keeping customers happy is the best way to compete with other companies, because it encourages them to stay loyal. Those who are unable to provide the service that meets the expectations of their customers, will lose them to their competitors.
To learn more about how Tind-All Creative Marketing can help refine your marketing plan, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
