In the new year, it may seem difficult to predict which marketing trend is worth following. If one thing is certain, email marketing not only proved to be crucial in 2020, but is definitely here to stay in 2021. With consumers checking on their personal email during work hours for an average of 2.5 hours each weekday, email is an imperative tool to reach such a wide audience. Not only will you be able to reach your consumers on a platform they are using every day, but you will also be able to promote your brand.
Add Personalization
If an email appears monotone or like it is from a robot, no one will feel inclined to continue reading. The reason marketers have success with email is because they are able to master the skill of personalization. Making the user feel like the email was meant for them and their individual needs, will boost their chances of engagement. In fact, emails with personalized subject lines, get a 26% boost in open rates. Especially as a result of the pandemic, people want to feel touched and like a brand really cares for them. Even from the headline, not using capital letters will make people more inclined to click. According to The Radicati Group’s study, more than 85% of their respondents preferred an all-lowercase subject line to one in all caps. Get to know the preference of your consumers and personalize the email to meet their communication needs.
Turn to Automation
Automation can help you accomplish personalization easier because it allows you to input personalized fields that automatically fill based on the data you collect on each customer. For instance, if you have a product the customer was looking for or their birthday, an automatic trigger can be set to send an email just for them. Another great aspect of automation is that you can set it for the most optimal time for certain consumer groups. That way, you know they are receiving your message at a time that they will most be engaged. For instance, 10AM-11AM appears to be the most ideal time across the globe to send your message. Some emails that are easy to automate and personalize based on the data you can gather are: birthday messages, reminders for items in the cart, welcome new member or subscriber email, etc. Need some assistance with automation? Contact Tind-All Creative Marketing, we are happy to help!
Focus on Quality over Quantity
It’s not about the number of emails you send, but rather the content inside of them. Instead of overwhelming the consumer with email after email, send fewer, more personalized ones. The more interactive you make your email, the more likely you will have engagement with it. Make the process as easy as possible for your customer. Do you want them to read your newsletter? Include a button that directs them right to the page. Is the end goal for your customer to return to their cart and buy their products sitting in there? Add a button showing the products that are in there and link them straight to the cart on the website so they can buy it. It’s also important to understand which device users are on when reading your email. Spoiler: for the most part, the answer is their cell phone. With 42.3% of people deleting emails that aren’t optimized for mobile, optimizing your content to fit a cell phone screen is becoming even more critical.
Improve Design Layout
The best way to stand out is by putting together a design that is intuitive and visually appealing, all while making the content easy to read. Although you want your email design to appear like there was effort put into it, you do not want to flood the design with moving GIFs. Not only will this distract the reader from the important text in the email, but it may slow their browser down and deter them from trying to read the content. Having a sleek and simple design, with some branded colors mixed in, will give you the healthy mix of making users interested in learning what the content is, but also having the ability to read all of it till the end. If you are concerned with how you are going to design your email template, continue reading to learn how forming a partnership can be the easy fix.
Find the Best Partner
Email not only will help promote your brand, but it will make it easier for consumers to utilize and have access to your products and services. Although email is such a crucial part of any marketing strategy, many don’t take advantage of it because they don’t feel they would be able to manage it themselves. That’s why marketing agencies make it possible to not only do the graphic design portion of the email, but automate and personalize the messages themselves to match your customer pool. Look into a partner who will do all of the above and then test to make sure everything works properly, so your emails are perfect when they are in the hands of your consumers.
To learn more about how Tind-All Creative Marketing can help you with your video marketing needs call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
