You may have heard of Google My Business or perhaps you even have a profile, but many companies aren’t aware of how powerful it is to have one – as long as it’s executed properly! Learn the importance of setting up your Google Business Account the right way and which areas of marketing it can benefit.
Customer Relationships
The main goal of any company is to attract and retain customers, and with a successfully built Googly My Business account, you can obtain this. For instance, a Google My Business profile allows you to better interact with customers and cater to their needs. It not only enables you to publicly respond to reviews, but you can also answer their questions so they feel more inclined to engage. Once you give your business a voice, it also gives a chance to attract new customers to make yourself stand out so they become more interested in trying your services.
Social Media
Another area of marketing that Google My Business can boost is your social media plan. Google My Business is its own social media channel, so for your business to have this profile, it brings a sense of reliability to your company which can persuade customers to connect with your other social media accounts as well. Social media also provides a great venue to advertise this business profile, so you can draw more attention to your business targeted posts and lead your customers to ways in which they can interact with you easier.
SEO
SEO has been a proven beneficial source to bring more organic traffic to your business’s online website. There are numerous algorithms which measure how your business profile is ranked, similar to how Google measures your website. By doing extensive keyword research and strategically placing these terms throughout your profile, you can make your business account more visible and therefore rank in local search results. The better you rank on your business profile, the more users will associate your brand with being trustworthy and the more interest you will get for your products.
Performance Insights
The arguably best benefit that can come from a successfully created Google My Business account is higher visibility into how your business is performing. Knowledge is power and Google allows you to have all of this information at your fingertips. You can think you are running your business profile properly, but if you don’t have the necessary data to understand your rankings or how you compare to competitors, it’s difficult to know if you are doing it right. By distinguishing which areas need improvement, you will then have the ability to make the necessary improvements.
Sign up Today
Now that you understand the importance of not only creating a Google My Business Account, but doing so effectively, meeting these expectations is up to you. Tind-All Creative Marketing proudly specializes in all things SEO, Social Media strategy, Graphic Design and much more. For help setting up and managing your Google My Business Account, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
