Marketing doesn’t always require you to spend a lot of money on paid services, but search engine optimization offers a great opportunity to improve your website’s visibility for free. If executed properly, organic search is a great way to drive traffic to your product pages and encourage conversions. What are some ways you can meet these SEO demands? Continue reading for our top 4 best practices for search engine optimization.
- Manage Error Pages
There are many instances when pages receive errors. This can limit a visitor’s ability to read the page’s content or worsen their experience, which isn’t optimal for SEO. In order to prevent this, it’s important to monitor these errors and make the suitable fixes. The most common error is a 404. This occurs when the page a user is searching for no longer exists. Typically, there will be a designated 404 page to make it clear to the user that the page doesn’t exist, but it’s important to guide the customer to the closest page to keep them on the website. For example, if you have a landing page for a seasonal shoe sale deal, and the deal ends, it’s important to then redirect that page to the most relevant one. In this case, you can redirect the landing page to a generic shoe page on the website, that way users who are looking for that deal are brought to the closest product and can still remain interested in converting.
- Begin Keyword Research
Keywords are simple ways to show customers what exactly your webpage’s content is about. When you perform keyword research, you are able to select optimal keywords for your target audience which can then benefit your rankings and how visible your site is. By placing local SEO throughout each page, you can then narrow your competition pool for your keywords and become more visible to those you target your services towards. The more diversified and high ranking keywords are on your website; the better chance you will have to get a higher position on the SERPs. To make it easy to weave these high ranking keywords in both your page content and meta tags, create a list of them for each page. This will allow you to determine which ones to use and will be relevant for specific pages on your site.
- Focus Copywriting on SEO
Once you have developed a strong list of keywords, you can then start planning how to weave it into the content of your pages. You don’t want to include anything that doesn’t fit in with the content of your webpage, but you also want to ensure keywords that are highly searched are located at the top of the page and within the title. Knowing which keywords to use and where to place them is essential because Google wants to keep pages that are easily readable (without keyword stuffing) at the top of SERPs. That’s why it’s important to keep the natural flow of the page, and just use keywords where necessary. Blog posts offer great opportunities to easily include these keywords and internal links, while product pages allow you to add thorough descriptions to make them more visible and lead to additional conversions.
- Edit Meta Tags
Meta tags are the first thing a customer will notice about your page when they are on search engines. That’s why it’s so important for these tags to be eye-catching, yet detailed to what the content is about so customers are intrigued to click onto it. Once the content is set and has the proper keywords in it, you can use that as a guide to create your meta tags. As a rule of thumb, try to keep the title tag below 55 characters and the meta description below 160. This will ensure they do not get cut off in the SERPs and Google can interpret all of its content. Meta tags offer another opportunity to include local SEO along with high ranking keywords, this way you can have better control over their rankings on Google or other search engines.
Jumpstart Your SEO Strategy
SEO is a critical aspect to any marketing strategy, and one you definitely will want to perfect. To learn more about how Tind-All Creative Marketing can help you with your search engine optimization needs call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
