If 2020 taught us anything, it is that providing a virtual space for users to learn more about your products is critical for a business to remain competitive. Having a website that is created properly can help you attract new customers as well as retain current ones. Learn how you can build a good website design with Tindall-Creative Marketing.
Keep it Simple
The old saying “less is more” holds true when it comes to the design of your online website. For instance, if your website contains a variety of harsh colors, excessive font changes and moving images, users may become deterred from staying on the page for a long period of time. By keeping the design simple, and colors consistent with your brand and limited font changes, it will help express the desired image of your company. In addition, the simpler of a design you have, the more likely it will fit in with ongoing trends as simplicity is something that a user will always appreciate.
Provide a Good Navigation
A good navigation provides a user with a map to the most important products on your website. Because this is most easily visible to your users, it is your best shot to get your promotions visible and easily clicked on. Keeping the navigation simple and intuitive is the best method to ensure a user will be able to interact with your website. Aim to include main category pages with related subpages to help customers understand all the different types of products you offer. For instance, if you are offering Checking Accounts, you can list below each individual type of checking account to make them each more visible to users.
Be Mindful with Your Layout
The layout of your website pages can also have an impact on how much customers like using your website. For instance, understanding that most users in the West read in an F-shaped pattern, can help you know where to place certain pieces of content to follow how users naturally read. Another way you can break up the layout of a page is through the text. By utilizing large size text versus small size text you can establish where users gravitate to and the overall flow of the page. The more simple and tailored your layout is to the user, the better chance they will not bounce off of the website.
Pay Attention to Technicalities
When you hear website design, technicalities are probably not on your mind. However, this is a critical part of the design process. In just seconds, a user will choose to leave your site if it does not load in time. Making sure everything is running smoothly from a technological aspect is critical to making sure your pages are seen and absorbed by users. Another important aspect of your website is that it must cater to the overwhelming audience which is mobile users. If a user is on their mobile device, and your website does not cater to their needs properly, they will quickly bounce off. That being said, making sure your website is aligned with accessibility and usability rules is important to making sure every person will be able to use your website and no one is unknowingly discriminated against.
Have Good Content
Even if you are able to follow all the above, if your content is not thought out, it will do you no good to have the website in the first place. The better optimized your content is for SEO, the more likely users will be able to have visibility to your website and eventually convert. Try to include as much keyword rich content as possible so that your page has a better chance of coming up on search engines. Also make sure to establish your credibility in your industry by preparing a long range of related content for bonus points with Google and a better position on SERPs.
Try a Redesign
Numerous companies indulge in website redesigns to ensure they are attracting new visitors and conversions to align with their marketing strategy. To learn more about how Tind-All Creative Marketing can help you with your website design or maintenance needs call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
