Facebook continues to be one of the most used social networking sites with 2.8 billion monthly active users. This platform allows businesses to reach almost any demographic they can think of. The first thing a consumer does in search of a product or service is a quick internet search. If they can’t find your business online, they’ll move on to the competitor. Websites can be expensive and difficult to maintain. Having a Facebook Business Page is free and an easy way to maintain your business’s relevancy online.
Business Features
There are many business features available on Facebook to use in the marketing of your company. The Business Suite offers the capability of scheduling posts, monitoring a page’s activity, creating ads or boosting posts and analyzing the insights for each post published. Insights are even streamlined for a linked Instagram business page so that you can see how well the pages are performing on each platform. Taking advantage of your company’s owned media is a free way to capitalize on spreading the word and reason behind your business.
Community Feel
We are all part of some kind of community, Facebook allows us to come together. From friends to family to coworkers, you can check in at your favorite restaurant, share that you are attending an event or write a testimonial of your business. Through the support of past and current customers, you can attract more business to your page. Build a community of your ideal target market through your Facebook Business Page by inviting your demographic to like, follow, share, etc. Create a place for like minded people to support your business and beyond together.
Reach Potential Customers
Many of us have the same goal in mind which is to grow a large customer base. What better way to do so than by reaching customers where they spend the most of their free time? A.K.A on social media. With just about 3 billion people logging into Facebook a day, chances are some of them would benefit from your products if they knew about them. How can you reach your most valuable audience? Try targeting your ads towards a specific group of people that align with your target audience. Facebook allows you to set targets basic on demographics, location and even interests so you can build your ads towards who you would like to engage with them.
Assist Email Marketing
When you hear Facebook for business, chances are your thoughts move directly towards social marketing. However, there are many avenues Facebook can assist in terms of your marketing. One of them being your email strategy. When running a contest on Facebook, you can ask for an email address in return as a contact method. This is the perfect way to build an email list for potential customers as you learn more about the individual and how they engage with your business. Just be sure to ask your customers for permission so you don’t come across as spam. Read our recent blog to learn more tips to keep your email marketing campaigns running strong.
To learn more about how Tind-All Creative Marketing can help you with your Facebook Business profile, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
