Marketing can reach people in a variety of ways, whether that is through text, video, or content. However, voice is another method that we can utilize to reach our customers. Learn exactly what voice marketing is, why you should focus on it and how you can add it to your current marketing strategy.
What is it?
Have you ever asked Amazon Alexa for help with finding the perfect pair of shoes? Or Siri what the current prices for plane tickets are? Each of these voice assistant tools have the ability to lead customers towards conversions. Now that people are more comfortable making purchases via their voice, it’s important as a marketer to understand how to stand out among competitors.
Why should you care?
Customers are now able to make purchases without even having to click a single button, which makes buying products or services through their voice so enticing. The number of people who use these voice assistant devices to handle their shopping needs are growing, which is why it’s important to learn how to best market to these types of users and expand your pool of customers.
How to use voice marketing?
Similar to your focus on performing content marketing tactics to bring more visitors to your website, voice marketing should be treated with the same amount of care and attention to allow your website to be more attainable to these voice assistants. The goal is for your website to be pulled from a query that is being asked. The only difference being, the query is being spoken into the customer’s mobile device rather than typed. Therefore, there is some much needed work to be done on your end to help make that happen successfully. Although it isn’t guaranteed that the “best” answer will be pulled from these voice assistants, there are some tactics you can try to boost your chances of being chosen.
One being, claiming your local “Google My Business” listing and optimizing it to align with “Near Me” searches. Near me searches are one of the most popular queries asked, so it’s important to capitalize on this audience and do your best to come up for relevant searches. Another way to boost your chances of coming up for these near me searches, would be to set up Schema.org code to ensure Google has all of the accurate information about your brand and knows to pull it up first. Lastly, search engine optimization is your best friend. Focus specific and long tail keywords within your content so that when a user asks a question that has to do with that topic, Google will know that your content is the best and more relevant match.
To learn more about how Tind-All Creative Marketing can help you with your Google my Business, SEO or Voice Marketing needs, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
