Blogs aren’t just a helpful tool for people to get their name out there, but they offer a great way for businesses to establish themselves in their industry as well. Many companies forget that blogs are an essential piece to their marketing strategy. With consumers being 131% more likely to buy from a brand after reading educational content, blogs are clearly an essential piece for any marketer. Learn the importance of content marketing and everything that a new blog can do for your website.

Establish Credibility in Your Industry

The A in Google’s algorithm EAT stands for authority. How can you provide authority? Writing blogs on matters that are related to your industry can certainly help. People want to buy from companies that they trust and proving that you are reliable in your field is the best way to establish that trust. The simplest way to prove you know this information is by writing about that knowledge and displaying it in full detail. Not only will you win over the people reading your content, but it will be more accessible on Google because Google pushes websites higher on SERPs once they realize you are a credible source for the topic.

Increase Traffic to Your Website

As we mentioned before, Google likes to see content that is established by a credible source but they also appreciate fresh content that is added about your industry. Businesses that add blogs to their website gain 55% more website traffic than those that don’t. This is because each new blog article brings another chance for users who are interested in that topic to visit your website. It also brings another chance for a page on your website to rank highly on SERPs.

Boost Search Engine Optimization (SEO)

One reason blog posts can help encourage new traffic is because it helps promote search engine optimization. A well optimized blog will rank highly in search engines and the best part is you don’t have to spend a dime to get that spot. A company blog also offers unlimited opportunities to create keyword-rich pages that lead your customers to your products. The more optimized the content is on your page the better chance users will stay on the page, which in turn will encourage Google to position it well on the SERPs.

Help Social Media Accounts

Not only can blogs help increase the traffic on your website, but it can do the same for your social platforms. Each blog article that is posted offers a new topic for a social media post that you can promote on Facebook, LinkedIn, Twitter or Instagram. Each platform that you share your blog on has a different set of followers which means even more opportunities for people to read your blogs and bring traffic to your website. On the other hand, your website can also advertise to users your social media accounts so that you gain followings on them.

Encourage Leads & Conversions

The main goal for every digital marketer consists of learning how to encourage more leads and conversions. Gladly, adding a blog is a simple way to just that. In fact, companies that publish 15 blogs a month end up on average converting over 1,000 leads. Once a user takes a look at a blog post that is posted by your company, any internal links or call to actions on the page can encourage customers to learn more about your products and eventually convert.To learn more about how Tind-All Creative Marketing can help you with your content marketing and blog strategy, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.