Another year is around the corner and that means it’s time to bring as much of what we learned in 2021 into the new year. If one thing is for certain, the digital age is becoming even more prominent and that is not looking like it will change any time soon. From a marketing standpoint, social media has continued to prove success in leading conversions for businesses. However, planning your posts around the time that your followers will be most engaged, is helpful to encourage as much traffic to your website as possible. Learn which time frames are best to post during 2022, so your business is set up for success in the new year.
Content on Twitter tends to consist of quick updates that relate to current events. Mainly, it has been seen that weekdays are most popular for users to be on their Twitter account, for quick glances while they are at work. Ultimately, Wednesday was the best day for engagement in 2021, which is a recommended day to focus on in 2022. If you choose to post on Wednesday, the timeframe to schedule your post during would be anywhere from 9:00AM-3:00PM. If Wednesday doesn’t work, Tuesday and Thursday are also a close second, during the window of 9:00AM-11:00AM. If you are unable to post on any of these three days, just be sure to avoid Sunday, as it brings the least amount of activity from users.
As Facebook is known as the most used platform in the world, it’s important to learn the best possible times to reach its users. Weekdays again are most popular for users on this platform, in particular both the morning and evening times show more consistent engagement. Specifically, Tuesday, Wednesday and Friday at 9:00AM-1:00PM offer the best chances for a higher number of impressions. The worst day overall for engagement on this platform is Sunday, which is consistent with the platform Twitter.
Instagram has increased in popularity among businesses and the Highlights feature in particular, offers the ability to quickly grab your followers’ attention. If you want more eyes on your posts or highlights, it’s recommended to focus midday on the weekdays, in particular, Tuesday at 11:00AM-2:00PM. Similarly, to both Facebook and Twitter, if engagement is the goal, Sunday is the day to avoid. Additional days that bring engagement if Tuesday isn’t feasible, are Monday through Friday at 11:00AM.
Many businesses lean on LinkedIn to post their more professional content. For increased chances of reaching your posts on this platform, it’s best to avoid the weekend altogether. However, weekdays do bring a positive amount of engagement. In particular, Tuesday, Wednesday and Thursday are considered the most optimal days. If you want to increase your reach even more, aim to post at 9:00AM-12:00PM on Tuesdays and Thursdays and 9:00AM-2:00PM on Wednesday. And lastly, Sunday again leads as the worst day in engagement.To learn more about how Tind-All Creative Marketing can help you with your social media marketing needs, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
