When it comes to marketing, there are a variety of tactics available. As a new year has just begun, it’s important to take a look at the top projected marketing trends so that your business is aligned with the most effective strategies possible.
Content Marketing
As we have all gone digital over the past few years, content continues to prove its importance. Many people rely on the internet to solve their concerns, whether that is seeking a new bank or finding the best pair of running shoes. To match your product to its rightful customer, it’s crucial that your website content is optimized. Be sure to post fresh content consistently so that you can build your brand credibility within your industry. The higher quality your content is, the better chance your customers will build trust and make a conversion.
Data Analytics
Constructive criticism can offer great insight into areas that you need to improve upon. You can look at data analytics as doing just that. Data analytics gives you the ability to monitor your performance and locate areas that can use some fine tuning. With this knowledge, you can better serve your customers’ needs. Did one of your landing pages outperform the other? Take a look at the differences between these two pages. How were they built? What were their designs like? What were the content strategies employed? Any difference you spot can help lead you to why one page resonated more with your customers.
Social Media
Social media continues to be a best practice for businesses in 2022. However, social media isn’t as simple as creating a profile and making occasional updates. In order to reap the benefits of social media, you must have a consistent schedule and post content that is relevant to your followers so they actively engage with it. For instance, more users will stop to read a post if it has an image or video attached for it, so it’s important to invest in high quality media. Not only will it grab the attention of users scrolling by, but it will also reflect your brand in a trustworthy manner.
Video Marketing
In 2022, 89% of marketers plan to continue investing in video marketing or increase their investment. Consumers are growingly becoming visual learners, and videos are a great way to attract them. Users are more captivated by content that is short and to the point, which is why TikTok is so successful. When starting your video marketing strategy, it’s important to align all your videos with this mentality so that your content comes across as a straightforward and quick resolution to the person’s query.
Mobile Marketing
Cell phone usage is not projected to lower anytime soon, which is why this year, it is even more important to focus on mobile marketing. There are many differences between a user’s experience depending on the device they use. Even if two users are looking at the same webpage, a person on their mobile device may have a completely different experience than someone viewing the page on their desktop. Because of this, it’s important to personalize your marketing strategies to a mobile audience. With so many users making searches on their phones, pages that aren’t properly optimized will experience high bounce rates.
Search Engine Optimization
Organic traffic represents the number of users who are visiting your website based on the content alone. There is no money to assist with the page’s position in the SERPs. SEO is a great representation of how visible your website is on search engines. Therefore, it’s important to learn the best practices of how to market your website organically. Every year, there are changes to Google algorithms so it is important to align your SEO practices with how Google is most recently ranking these efforts.
Customer Focused Content
Not only do users value content that is directed towards their query, but so do search engines. Rather than prioritizing the product you are selling, it is instead important to narrow in on who it will help. Knowing what your consumers are most focused on will help you adjust your messaging for products and keep them visible for relevant searches. When optimizing your content, be sure to focus on the intent of your target audience’s searches and match your content accordingly.To learn more about how Tind-All Creative Marketing can help you with your marketing needs for the new year, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
