Reviews may sound intimidating to businesses, but by properly monitoring and engaging with them, they can offer many benefits. These reviews may end up being the first impression a potential customer will have with your business, so it’s important to take them seriously. Take a peek at Tind-All Creative Marketing tips on how to get the most out of your reviews.
Pick a Reliable Review Monitoring Tool
In order to ensure you see every review, you can invest in a review monitoring tool. Any good monitoring tool will allow you to view, manage, analyze, and respond to your reviews all in one place. The better on top of the reviews you are, the higher satisfaction you will bring to your customers. You can invest in a more thorough monitoring tool to do all of the above, but there are also free options available for you to try out. Google Alerts, in particular, will notify you whenever any conversation is being had regarding your business, which often includes reviews and could be a great place to start for you to immediately keep tabs on what is being said about your company.
Respond to Every Review – Good and Bad
It’s important to read and respond to your reviews on a daily basis, or have a team dedicated to this task because consumers are making buying decisions based on them. In fact, 93% of consumers saying online reviews impact their purchasing decisions, and that the minimum rating they’ll engage with is 3.3 stars (Podium).
Once you are done reading the review, the next step is leaving a response and even better offering a solution to the issue. Doing so can go a long way in turning a negative customer experience into a positive one. Even if you notice multiple negative reviews coming through, it has been proven that responding to these reviews can in turn help you receive more positive ones, as it shows that you have the capability of resolving issues quickly. Having good customer service not only makes you more trustworthy, but can encourage the customers who had good experiences to leave a positive review, knowing that you are listening and will interact with them.
Learn from Your Reviews
After you have made an effort to view and respond to every review, it’s now time to reflect. As easy as it can be to label a customer who left a negative review as being difficult, the better method is to absorb what they have said and take action towards preventing it from happening in the future. Reviews offer a free window towards understanding what changes your business should make to become its best self. Looking at reviews through this type of lens will help you to recognize how valuable negative reviews are for self-growth and encouraging more positive experiences for your customers in the future.
Create a Google My Business Account
Google My Business can be used as its own social media channel. Another way to show you are engaging with customers is to use it, and post on it frequently. The more you utilize this account, the more customers will feel inclined to leave a review on Google since they know you are active on it. In fact, according to Google, verifying your Google My Business profile is one of the top ways to encourage your customers to leave reviews. It also is the only way you can respond to these reviews.
To learn more about how Tind-All Creative Marketing can help you with your marketing needs, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
