Are you currently on Facebook for your business? If so, do you believe you are getting the most out of it? Before you get too acclimated with the social media platform, make sure you are up to date with all the best practices. Facebook Ads are a great way to reach new audiences and lead them to your website. There are a lot of hidden secrets that go into creating the perfect ads, and lucky for you, Tindall-Creative Marketing has revealed them all.
- Know Your Audience
Just because the purpose of Facebook Ads is to spread the word about your business to large groups of people, doesn’t mean you shouldn’t have any control over who that group is. It’s important that your ads are seen by the people who are most likely to benefit from seeing it. To do this, you must learn who your audience is and target your ads towards this group. When determining your target audience, think of who this persona is. What are their interests? What is their demographic? Where are they located? All these characteristics can be selected when you create your ads so Facebook places them in the hands of the most optimal users. - The Headline is Everything
When it comes to the actual text in the ad, no matter what type of ad you choose to create, the headline will be the first thing the user reads. And just like if you were to meet these users in person, your first impressions matter. In fact, the headline can be so impactful, that it can end up being the only text a user reads before clicking onto your link. The shorter and more eye-catching your headline, the higher chance it will make a user stop and look. One way to do that is by including the offer (with numbers) within the headline. You can also follow this up by creating some sort of urgency to speed up the conversion. - Have Meaningful Designs & Videos
The largest part of your ad is going to be the media you decide to include, which gives you all the more reason to put a little extra effort into the design. In order to establish a digital presence, it’s important that your brand is consistent. This includes the designs on your social media posts and ads. You can do this by ensuring that you utilize your brand colors, logos and consistent stock photography. If you don’t want to go the image route, videos are also fantastic ways to draw attention and encourage engagement from your users. Even better, optimize your ads for sound-free viewing by including captions. This will not only make your ad more accessible, but if a user has their volume turned down they won’t miss out. - End with a CTA
In order for you to receive your intended conversion, you must first establish that goal within your
Facebook Ad. Always remember to end your ad with a call to action or CTA, so the user knows exactly what their next step should be. In order to write an impactful CTA, make sure it begins with a verb, is relevant to your offer and shares the top benefits. By ending your ad with a CTA, you are ensuring that the last thing the user sees is a clear path to how they can properly engage and convert. To learn more about how Tind-All Creative Marketing can help you with your social media marketing needs, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
