When you need inspiration for a great local restaurant, you may not realize it, but chances are a Google
Business Profile plays a part in your decision. From business ratings to hours of operation, there is a lot of
helpful information in there that can help inform your decision. However, any business, no matter the
industry, can benefit from creating a Google Business Profile. If you’re looking to stand out more in
competition, continue reading for the full benefits of having a Google Business Profile as a part of your
digital marketing strategy.
Improve Visibility
The first benefit you can receive from creating a Google Business Profile, is that it can help your
company increase its overall visibility. This can be in terms of your website and/or physical store. When a
user searches for keywords that relate to a particular Google Business Profile listing, the relevant listing
will appear at the top of a Google search. This means that information related to your business will be
more visible to users on search engines. From there, a user can see helpful brand information, like an
address to your location, a link for directions, even a link to your website for them to learn more.
Provide Accurate Information
Even if you do not claim a business profile, one still can be created and maintained by the public. The
downfall of this is that information may not be accurate, such as any changes in hours or holiday closures.
Although the website can be a great source of this information, many people will go by the information
they see first – which is likely whatever they find on Google. Therefore, it’s helpful to have important
information like this be consistent across all platforms.
Establish First Impression
A Google Business Profile is not just for contact information, but you can also add real images of your
business and even post about the promotions you are running. This gives you some more control over
what a user sees when searching for your business on Google, before they click onto your website. In
addition, the ratings and reviews can have a large influence on the first impression a user has when
learning about your company. This gives a user insight into past experiences and also helps them build an
initial opinion about your brand. When opening your business up to ratings, it’s always a good idea to get
equipped with the best practices in review management. Lucky for you, we have you covered in our
recent blog!
Assist SEO Efforts
A Google Business Profile can also aid your search engine optimization (SEO) strategy. A properly
optimized profile can help you build brand authority with Google, and therefore assist your website’s
rankings. In order to make the most of your listings, you will want to be sure that as many details are in
there as possible about your company, and that those details are accurate. When you create a profile, be
sure someone is in charge of maintaining this profile and keeping it up to date, as well as monitoring any
reviews that come through. Another good idea is to perform keyword research on terms that are relevant
to your products and services and add those within the description of your listings.
Ready to Create a Profile?
Before you get started with your Google Business Profile, it’s important to note that Google has made a
few changes in the app. For starters, there will no longer be a Google My Business App to manage your
listings. Instead, you will be able to do this either within the Google Maps app or Google Search. This
article does a great job at explaining how to manage your profile.
Tind-All Creative Marketing is here to help you with your marketing needs. Get started by giving us a call
at 860-916-4561 or visiting tind-allcreativemarketing.com.
