Looking to get the most out of your small business in 2023? These are 5 marketing musts to give your business an edge above the rest. Let us help you on the path to success in the new year!
Add your name and logo on every touchpoint you can!
Your logo is likely the first impression someone will have with your business. Use it to make a great first impression and visually match your mission.
This should present ownership, quality and value to the world. Your logo imprints not only on your products, website and business cards, but also in the minds of your clients!
A well designed logo helps to build trust by validating your professionalism and catching peoples eye. It helps to express who you are, what you do, and how you may help a potential client. If your logo is unprofessional, it causes potential clients to doubt whether you’re able to deliver the highest quality services or products.
It’s no secret we all have gone with one company over another due to one looking more professional. Be sure your logo causes potential clients to be most drawn to you! Your logo is the foundation of your identity!
Start a blog, and write about what you know, and how it relates to your business!
Share what you know! Your clients are watching and want to hear from you! By blogging you increase traffic to your website drawing in potential clients.
Blogging also drives conversation, a key piece in connecting with your potential clients. This also helps to build trust in you and what you’re offering!
Showcasing your skills through a blog is a great way to set yourself apart from your competitors. What makes you shine? Use your blog to let everyone know!
Use social media to push your messaging and brand out!
There are numerous ways to utilize social media to push your message.
To begin, complete all your profiles – have your logo and brand showcased. Utilize templates for your content and create a flow within the designs.
Next, you’ll want to set a schedule and start posting consistently. Ex: Tuesday and Thursday mornings, or Wednesday and Friday mornings. Set a schedule and stick to it. Your clients will begin to look for your newest content and continue to return for more. Keep in mind, there are better days and times to post but you must always look at your analytics to see when your specific audience is interacting with your content.
Don’t just post and run! Interact with your potential clients. People love to be valued and this is a great way to make your clients feel heard and seen!
Be sure to use the proper platforms for your audience. Do some research to see where your target market is most present. Also match the platform to your business! For example if you’re an accountant you may be better with Facebook and LinkedIn, whereas a photographer may be better off using Instagram, Pinterest or TikTok.
Don’t forget, your posts need nurturing, and oftentimes money, to give your account that extra push in the right direction. Your business can receive many benefits from doing paid ads on different platforms like Facebook and Instagram.
Lastly, link your website! Be sure to bridge the gap between social media and your site by providing the direct link.
Build your email list.
Building your email list is simply getting people to subscribe to your email list. This can be easily done through a call to action button upon your website. You can encourage people to subscribe via your social media platforms. Let subscribers know what type of content they can expect to see and the value it will provide!
An email list is a great way to connect with potential clients in a more intimate way. In fact you’re 6x more likely to get higher click through rates through email vs Twitter.
Your email list can also be used to target specific segments of your clients. A segmented email has been found to drive 18x more revenue than one sent out as a general email.
Be unique and creative
There is no one just like you and that’s what makes life great. Don’t be afraid to showcase who you truly are! Those in alignment with your values and mission will gravitate towards you and those who aren’t will find a better match.
Nobody wants to get clients by pretending to be something they’re not and nobody wants to work with someone fake!
Take the time to truly think about the message you want your business to present to the world and how you can be yourself in service of others.
Don’t take it all too seriously, be creative and make it fun! We hope that these tips will have you feeling inspired to walk into 2023 confident with the direction your business is heading! Do you need help with transforming your small business into the best version of itself? We can help with each and every step! Contact Tind-All Creative Marketing for a complimentary consultation. 860-916-4561 www.tind-allcreativemarketing.com.
