It’s always great to find new ways to simplify the lives of our employees. Even better, you may find this new method provides additional benefits like faster turnaround times. When it comes to AI generated content, these are rewards you expect to receive. However, sometimes the faster and more automated approach isn’t always the best. Although AI generated content can be enticing, it’s important to first learn all the potential impacts that it can have on your business.
- Potential for Plagiarism
The idea of receiving some extra assistance in content creation can be tempting. However, just because a content generator can write faster than you, doesn’t always mean the quality will be better. By taking advantage of AI content creators, you are giving up control in many best practices that employees would otherwise take when doing copywriting. One of which includes ensuring you do not plagiarize your work. An AI program pulls information straight from the internet to formulate its sentences. And it does so without including citations, so you wouldn’t know the extent to which the information has been plagiarized. Similarly, the AI program may not be factual because it isn’t performing the same type of research that an employee would if he or she was writing, for instance, a blog on “The Health Impacts of Coffee.” This can result in negative impacts on important business factors, such as brand authority.
- Negative Impact on SEO
Speaking of brand authority, generated AI content can have a negative impact on your search engine optimization or SEO. Although you may think no one would understand a search engine better than a tool created by the internet, that is far from what search engines, like Google, prioritize. The priorities for Google rankings still fall on content that is meaningful for its users and has a positive impact on their experience. Content that is able to thoughtfully answer questions is going to be ranked higher than content that seems to be checking the box or automatically inputting keywords to satisfy search engines. It’s proven to be best to put your focus on providing helpful information to your website visitors, and with AI, you may not have the ability to do that.
- AI Will Not Understand Tone/Brand
A lot of work goes into creating your website, one of which includes defining your brand. Specifically, the tone you choose to use when writing your content. Your tone should be consistent across all types of work you share. An employee who is trained to learn your tone and practice it several times, will often learn quickly how to accommodate it. AI programs on the other hand, will never match your tone, because its job is to simply input content that it finds on the internet from other websites. This means, there won’t be a consistent tone provided by this tool, never mind one that matches your brand. Similarly, the overall quality of its work will be inconsistent. Although, you can receive content at much a faster rate, you’re not necessarily sure what kind of content it will be.
- Takes Away from Employees’ Skills
There is a good amount of thought that goes into hiring employees. Every individual has a unique skill that benefits your company. Unfortunately, automated technology eliminates the benefits of these people skills. Although automation can provide assistance in many ways to your employees, it doesn’t mean it’s always the answer. When it comes to content, generated AI doesn’t provide the same level of creativity that real humans do. Additionally, if you use AI generated content, you likely (and definitely should) have employees in line to do peer-review, including proof reading its content, ensuring it isn’t plagiarized, editing it to match your brand, etc. which takes away from the purpose of AI. In fact, AI programs can even lead employees to spend more time correcting its mistakes than getting it right themselves in the first place. Ready to get started? Tind-All Creative Marketing is here to help you with your marketing needs. Get started by giving us a call at (860) 916-4561 or visiting tind-allcreativemarketing.com.
