If you’re on social media, you’re not alone. Over half the world’s population uses social media in some form, so it makes sense as a business to want to connect to your users through it. However, being on social media isn’t enough to support a healthy marketing plan. To do so, you will need to create a social media calendar. A social media calendar allows you to plan out strategic content in advance. Keep in mind, creating a calendar may sound simple, but it’s important to be mindful of many elements to ensure your content is effective for your audience. Lucky for you, we have outlined them in this guide.
Timing is Everything
An important aspect to building your content calendar is establishing a time for your posts. This should be based on a combination of things. First, it’s important to do your research and discover statistically the periods of time in which users are most engaged. This may differ between platforms. It’s also just as important to analyze your own audience. If you are currently posting on social media, you should be able to see which posts resulted in the most engagement and determine if there was a common factor in terms of what days or times that your most successful content was posted.
Determine Your Frequency
In addition to when you post, it’s important to determine how often. Ideally, to get the most out of your social media plan for your business, you will want to post multiple times a week. Social media helps you build brand authority among your current and potential customers, so it’s important to show that you are active there. If you don’t have the resources to maintain posting new content each week, you may want to consider other methods to do so, like with the help of a reliable marketing agency.
Understand Your Target Audience
Before you can deliver effective content on social media, you first need to understand what that would mean for your particular audience. Perhaps you want to target those who are in their low to mid 20’s. In this case, you should put yourself in their shoes and consider things they may be focused on, like paying off their student loans or buying their first car. You can use these life events for inspiration for what type of content to post. Similarly, you should consider their interests. If your target audience is likely into hiking, you can use hiker jargon in your captions to build a bond with your audience. Lastly, you don’t need to post the same content across all channels. Make sure you understand the differences in the type of users who are on each platform, and assign certain content to the platform with the audience who will most likely appreciate it.
Remember the 80/20 Rule
Lastly, when strategizing your posts, make sure you maintain a healthy balance between having content that is engaging with your audience as well as pushing your products. That’s where the 80/20 rule can help. The rule states that 80% of your posts should engage and educate your viewers, while the other 20% should be used to directly promote your products. The 80/20 rule is helpful to ensure you maintain a positive brand image, so the times that you do post about your products or services, your users will be more likely to engage. Tind-All Creative Marketing is a woman owned digital marketing agency located in Connecticut with a passion for helping the community. When you choose to work with us a portion of your dollars always goes right back to local charities. Give us a call to get started today. 860-916-4561 www.tind-allcreativemarketing.com
