2018 has come to an end, and if you are a business owner, you are thinking about how your message can be seen on social media in 2019.

Social media trends ebb and flow, it may surprise you to find out that Facebook is actually not the number one driver for success in social media marketing for 2019, nor is it where advertisers are spending the most money.

Instagram, however, has seen increased usage as the platform grows its’ opportunities for businesses to advertise and reach more eyeballs.

Here is a detailed breakdown for each social media platform, along with some tips and tricks on best places to market your business through social media in 2019.

Facebook usage is static or declining in most age groups. The biggest group of users is skewing older, with the 55+ age group being the most popular.

Instagram has seen an increase in usage across all age groups, with the biggest group of users being the coveted 25-34 age group, followed by the 18-24 age group.

Snapchat has had the largest increase in usage. The biggest user group is 25 to 34 age group. Snapchat is not just for teenagers anymore!

Ad Spending

In terms of ad spending, we can expect Instagram’s to rise as their usage has increased, along with updated platforms to advertise on. In a recent Merkle report of their clients’ investments, Facebook ad spend grew 40 percent year over year in Q2 2018, but ad spend on Instagram jumped 177 percent during the same time period.

Marketing That Works

Influencer marketing still reigns as one of the best ways to get your message to your target audience in 2019, as well as methods to personally target your audience through email marketing and the use of messaging through social media platforms.

For example, Facebook Messenger is being used by businesses for conversations with their potential customers. There are approximately 8 billion messages exchanged between people and businesses every month!Use this information to help guide your social media strategy in 2019. To start, pick one social media platform you resonate with most, where you think your client base is waiting, and work on your strategy there. It’s easy to get overwhelmed; we are here to help! Call us at 860-916-4561 or check out the services we have at https://tind-allcreativemarketing.com/.