As digital becomes the new normal, companies need to refine their websites to make them more customer-friendly. When it takes only 50 milliseconds for a person to decide if they want to stay on a webpage, anything you can do to help them stay is necessary. The first step to making sure people stay consists of editing the words that are on the page. From selecting the most optimal keywords to perfecting the page structure, good content matters if you want to encourage more conversions.
Boost SEO
No matter which marketing strategy you have in place, chances are SEO is on the forefront of your mind. Having good content is essential to any search engine optimization plan. To get started on SEO based content, start off by doing keyword research to get a collection of specific and long-tailed keywords that match the queries of your target audience. Focus on having a good flow and placing the keywords in a way that makes logical sense. If the content is structured in a way that will help users find what they are looking for quickly (such as clear headers and the most important information being at the top of the page), you will also aid your SEO game. All of these practices will help improve organic rankings and land you a top spot on the SERPs.
Decreases Visitor Bounce-Rate
Once a page has good content, it will encourage a user to stick around and read what else it has to offer. If the content is worded in a weird way or not broken up in an easy to read format, users will become frustrated and leave quickly. With the heightened competition, the need for good content has become even more of a necessity. Those who are able to successfully match their content to the intent of their user’s searches are able to rank highly on Google. If a person senses that he or she will receive value from your page, they will stay, so it’s best to establish value early on in the content of the page. To best match intent of your users, do some research as to what your target audience is searching, and make sure your content lines up with those queries. The more of an expert you appear to be on the subject, the longer of a session your visitors will have.
Helps Social Media
Good content doesn’t just help your webpage, but it can also help your social media strategy. In any good marketing plan, it is well known that whatever content you put out there you’re going to want to share on social as well. However, if the content is stale, you aren’t going to receive much engagement on your social media platforms. If you are able to keep up with on trend topics and write in a way that captivates your users, you will be able to create content that is shareable and will receive the high engagement on social media that you are aiming for. The more shares and engagement you can get on social media, the more authority your brand will receive and the more followers and overall brand presence you will establish.
Encourage Leads & Conversions
The top selling point for why good content matters is that it will help lead to more conversions. Visitors on your website are more likely to buy from you or subscribe to your services once they read your content. The more consistent you are with sharing your content as well as the more high-quality it is, the more likely you’ll be considered an expert in your industry. Which will in turn make users more comfortable with making the purchase. A huge way content can help push a visitor to convert to a customer is by including easy-to-read CTAs in a convenient location. By putting your CTAs at the top of the page, it will give your users a clear method of what their next step should be from the moment they click onto the page. The easier and more seamless you make the experience for your visitor, the more leads you will encourage from your content.
Enhance your Copywriting
If you fail to provide good copy on your webpages, it’s as simple as a click of a button for your users to bounce and search elsewhere. Having a refined digital strategy is more important now than ever before, and is not changing any time soon. Tind-All Creative Marketing specializes in all things SEO, copywriting and social media, so you need assistance in any of these areas, we are happy to help.
To learn more about how Tind-All Creative Marketing can help you with your content marketing needs call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
