Has your company recently undergone a website redesign? Are you confident in the way your website appears to online consumers? No matter how attractive your business’s website is, there is consistent work that needs to be done to keep it running smoothly. Learn just a few of the major ways ongoing maintenance can help your website become its best self.
User Experience
1 in 4 visitors are willing to leave a website that takes over four seconds to load. Because of this rapid turnaround, it is crucial for businesses to give their website the proper maintenance to ensure it is running as swiftly as possible. In addition to the technical side, it is also important to consider the interests of your customers- which are constantly evolving. Ongoing maintenance has the ability to meet these needs each month and adjust with them. Perhaps certain images are showing up as errors or videos aren’t playing. Website maintenance will catch these mistakes through testing and help prevent your user from having a negative experience. Providing a seamless user experience for your customer will give them a good first impression of you, and allow them to stay on the page long enough to make a purchase.
SEO
Google is constantly crawling your website to find errors such as 404s, duplicate content, poorly optimized meta tags, etc. If Google deems your website unable to meet the standards in these areas, it will affect your SEO in a negative sense. How can you avoid this? By performing ongoing maintenance on your website to ensure each of these areas are monitored and handled on a routine basis. Adding a new landing page? Make sure the meta tags are optimized to meet character count limits. Test your website to see if crawlers are finding duplicate content or 404s on your site. Once you are cognizant of these issues (and fix them), you can improve your organic search visibility. Because customer interests are ever changing, we suggest rewriting your content as well to ensure it is always optimized with keywords that are most relevant to what users are searching for in the present time.
Security
Another area that ongoing maintenance can assist is the overall security of your website and its ability to protect itself from hackers. Older looking sites are often a target for these cyber criminals because it relays the assumption that the actual code on the site is outdated as well. If the hacker is correct, they will have the ability to take hold of the website. How do they know for sure if your website is old? It’s as simple as a right click of the mouse and selecting the view page source. Proper maintenance can prevent this, as it will ensure your website is up to date, including its code. A secure website not only will give you peace of mind, but it will prevent your customers from having their information stolen as they use your website.
Seek an Agency
The two most common reasons why companies choose to skip routine maintenance is because they don’t know how to or don’t feel like they have the time. Neither of these should be a reason to let your website become outdated and unappealing to customers. Ongoing website maintenance should be a pertinent part of your marketing strategy. By seeking a trusted marketing agency, you can eliminate this issue by outsourcing the work to a company whose main job is to focus on this type of work.
To learn more about how Tind-All Creative Marketing can help you with your website maintenance needs call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
