Building a connection with your customers over a screen can be a daunting task. When having your first impression digitally, remember that words matter. The content that you share is critical to keeping users engaged and also ranking highly enough for them to see it in the first place. Learn different ways that you can utilize content to better connect with your audience.
Understand Your Goal
The first step to planning out the content on your website is to determine what goals you have for your content marketing journey. Whether your goal is increasing new customers or increasing customer loyalty in a specific geographical area, it is best to determine this objective before you begin planning out your content.
Determine Your Target Audience
The next item to cross off your checklist is determining your target audience. The better you understand your customers, the more you can relate your content to them. Once you have content that matches your audience’s intent for their search, not only will they find more value in it but more of them will engage and convert.
Don’t Forget About SEO
Publishing content takes a lot of thought and consideration, especially for search engine optimization or SEO purposes. Without consideration for Google algorithms, your content most likely won’t get you very far. That’s why it’s smart to do keyword research on the topics that relate to your content. Search engines have become much smarter throughout the years and although you may think that the quantity of your keywords matter, really the quality of them and how they relate to your specific audience will benefit you the most for your SERP rankings.
Planning is Everything
If you choose to start a blog to aid your content marketing strategy, that is great! But there is a lot to consider to have it work to your advantage. Most importantly, when are you planning to share your content? Schedule your content so that it is released at a time that is most meaningful for your audience. For instance, if many people travel in the summer, it’s smart to provide your travel tips during that time-frame since it will be most beneficial to your audience.
Measure Your Results
Once you have a full month of content shared, it’s smart to start measuring those results. The more you analyze your results, the better idea you will have on what to change or stay the same for your content. Google Analytics is a great tool available to show meaningful data on your blog posts or webpages. You can research KPIs on your content like page views, bounce rate, session duration, and more. The better you understand the impact your content has made on your audience; the more people you will be able to reach in the future.
To learn more about how Tind-All Creative Marketing can help you with your content marketing needs, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
