No matter if you are planning to start a blog or add a few new pages to your website, the words you choose to add to your website matters. Specially, how often those words are searched by your customers. The best way to learn this information is by performing keyword research.
What is a Keyword?
When optimizing your webpages for SEO, it’s important to enrich your content with keywords. A keyword is a term used to describe a word or a phrase that users type into a search engine to find related information. Selecting the right keywords can bring many benefits to your digital strategy.
What Can Keyword Research Help?
When you research the top keywords that users are searching, you can add them to your content so that your webpages match what people are searching. In addition to teaching you the commonly typed phrases of users, keyword research can boost your rankings, provide customer insight, increase your clicks, provide competitor information and aid your overall content marketing strategy.
- Boost Your Rankings
One area that keyword research can directly benefit is your rankings. In order for your pages to rank highly on search engines, they need to prove value to your customers. By researching the terms that users are searching for, you are able to achieve that. Once you infuse your content with related keywords, search engines will interpret your content to match the intent of user searches and make your page more visible on the SERPs.
- Learn More About Potential Customers
Another benefit that keyword research can bring to your marketing strategy is additional information on your customers. Keyword research is an easy way to grab insight into the minds of your customers. Learning how people search informs you what is most important to them. For example, if you find that most users are searching for a certain type of product, that tells you which product is top of mind. This knowledge can help you better understand which product to prioritize or perhaps which product to add to your offering.
- Increase Page Views
The end goal for many digital marketers is to boost the number of clicks to their website. With a proper keyword research strategy, this can be attained. As mentioned before, by infusing your blog articles and product web pages with highly searched keywords, you will boost its visibility on search engines. The better you rank, the better chance you have at influencing your impressions and encouraging additional clicks.
- Understand Your Competition
Keyword research doesn’t just teach you more about your customers, it teaches you about your competition as well. Many keyword research tools provide detailed information about the keyword you enter. This information can include what strategies competitors are using to rank highly for that certain keyword. This information will tell you if it is worth trying to rank organically for that particular term depending on how competitive it is.
- Aid Content Marketing
If you are participating in content marketing, then it is critical for you to perform keyword research. It’s best to research the topic of your webpage prior to creating the copy, and then weave in the keywords where you see fit as you write the content. Keyword research can also inspire you to understand hot topics that your customers most care about, giving you a better chance at reaching them. Increasing page views is the most common goal for content marketing strategies, and by including the terms your customers most care about, you will have the best chance to accomplish that.
To learn more about how Tind-All Creative Marketing can help you with your content marketing needs, call us at (860) 916-4561 or visit tind-allcreativemarketing.com.
