As we look ahead to the latter part of 2023, there are several social media platforms that are poised for growth and have the potential to become major players in the social media landscape. Here are some of the top social media platforms that we believe will see significant growth over the next few years:
BeReal is a relatively new social media app that has gained popularity for its unique features. Unlike other social media apps, BeReal allows you to share photos of yourself and your life, but with one small distinction. BeReal wants everyone to post once a day, and at the same time. The app will notify users at a random time throughout the day that it’s “time to Be Real.” A two-minute timer starts when the user opens the app, giving them a limited amount of time to take a picture of whatever they’re doing at that moment in time. The app takes a picture using both your front and back camera, so other people can see what you look like and where you are. One of the attributes we like about BeReal, is that it encourages people to show their real self by removing filters and opportunities to stage, over-think, or edit photos.
Twitch, is a live streaming platform that has gained a massive following in recent years with 15 million users per day. The platform was initially created for gamers, but it has since expanded to include other categories such as music, sports, and talk shows.
Twitch allows users to stream their content live to their audience, allowing for real-time interaction and engagement. The platform has become a popular destination for gamers and esports enthusiasts, with some of the biggest esports tournaments being held on the platform.
What sets Twitch apart from other live streaming platforms is its interactive features. Viewers can engage with streamers through live chat, allowing for a more personalized and immersive experience. Twitch also has a subscription model, where viewers can subscribe to their favorite streamers to support them financially..
TikTok has already become a global sensation with over 1 billion active users worldwide. It is particularly popular among younger generations who love to create and share short-form videos. With its engaging and addictive format, TikTok is expected to continue its growth trajectory in 2023 that is if it is not banned.
WhatsApp is already one of the most popular messaging apps in the world, with over 2.24 billion active users. However, it is expected to continue its growth in the coming years as more and more people use it to stay connected with friends and family around the world.
Instagram has been growing steadily over the past few years and is among the big three of social media platforms with over 2 billion monthly active users. 49% of consumers and 59% of marketers are planning to use it in the next 12 months so it’s an app to watch. With its visually appealing content and user-friendly interface, Instagram is expected to continue its growth in 2023, particularly among younger generations.
LinkedIn has traditionally been seen as a platform for professionals and job seekers. In fact, in our opinion, there is really no better place to connect with business professionals than on LinkedIn. With its focus on networking and career development, LinkedIn is expected to continue its growth in 2023 as more people turn to it for business opportunities.
Snapchat has had its ups and downs over the years, but it is still a popular platform among younger generations who love its ephemeral content and playful filters. With its continued focus on innovation and user engagement, Snapchat is expected to continue its growth in 2023. With 525.7 million active users worldwide up from 493 million active users in 2022 it is an app to watch and consider using in your marketing strategy.
In conclusion, these are the top social media platforms that are expected to see significant growth in 2023. While each platform has its own unique strengths and weaknesses, they all have the potential to become major players in the social media landscape in the coming years. As marketers and businesses, it is important to keep an eye on these platforms and adapt our strategies accordingly to stay ahead of the competition. Contact Tind-All Creative Marketing for all your social media needs. www.tind-allcreativemarketing.com 860-916-4561
