Facebook may be the prominent choice when it comes to a company’s social media platform. However, it’s important to establish your brand in various avenues. LinkedIn can be a very effective way to do so. LinkedIn offers many opportunities to get your content in front of your target audience. Learn how to get started on LinkedIn.
Creating a Great Page
The first step to using LinkedIn for social media is to create your page. To create a page, you must first have a profile to associate the page with. Choose the LinkedIn user carefully as he or she will be the administrator of the page. Once you have your profile, it’s time to create the page.
- Click on the “Work” icon at the top right of the page.
- Select “Create a Company Page”.
- You will be prompted to select your page type. Select the one that most aligns with your business.
- Fill in your details, upload a branded cover photo and click “Create Page”.
Businesses with complete profiles get 30% more views. Therefore, when it comes to filling in your information, you want to provide as many details as possible. The best way to do so is to think of your target audience and how to best cater to them. If you serve an audience that speaks various languages, you can add translations. The keywords and hashtags you add to your descriptions should match their goals. The better your audience can relate to your page, the more likely they will want to engage with your content.
You may already have a page for your business, and in that case, it’s time to optimize, click “Edit Page” and follow our best practices above.
Prioritize Getting Followers
Once you have your page built and it is optimized for your audience, it’s time to start gaining your following. If you already have another social channel that you are established in, that can be a great area to advertise your new LinkedIn page. You can also add a link to your LinkedIn page on your website, just pick an eye-catching icon or button and add the link. You can even send invitations to your profile’s connections to follow your new page.
Use LinkedIn as a Social Media Platform
Another way to gain followers is to start posting on LinkedIn. However, before you start this, you want to establish a marketing strategy for your new page. Plan ahead of time your goals for your LinkedIn page and decide how you want to use it. Creating a content calendar can help you plan the number of posts you will handle on a monthly basis as well the times you will post. It also may require some research ahead of time to plan the type of content you want to post as it should line up with your industry and the interests of your target audience. Apart from organic content, you may also want to plan advertising. There are numerous options when it comes to how to advertise on LinkedIn:
- Sponsored text ads
- Sponsored posts (“boosting” an existing post)
- Sponsored messaging (goes to a user’s inbox)
- Dynamic ads (more personalized, and will include a user’s details within the ad, such as their name)
- Sponsored job ad listings
- Photo carousel ads
You can also target certain interests of your audience when you create ads. These interests are known as “member interests”. Picking interests that best relate to your content, will help you reach an audience that will more likely engage with your ads.
Recruit New Employees Through LinkedIn
Another way LinkedIn can be a great social platform for business is for recruiting purposes. There are many opportunities to find new and highly qualified candidates on this platform. When someone is looking for a job, LinkedIn is a place they will go on a regular basis. There are two ways to recruit on LinkedIn, you can post your listings organically or pay for advertising. LinkedIn job ads do receive 25% more applications than non-promoted job ads, so depending on your need for new hires, ads may be the wiser decision. Ready to get started? Tind-All Creative Marketing is here to help you with your marketing needs. Get started by giving us a call at (860) 916-4561 or visiting tind-allcreativemarketing.com.
