Millennials, or the generation born between 1980 – 1999, make up a quarter of the population. This demographic has their own distinct set of values, purchasing power and way in which they engage with advertising. With millennials comprising such a large portion of your potential reach, It is more important than ever that your marketing is delivering in the right […]
After Instagram modified how users view their feeds from linear to being algorithmic based, stories and highlights have taken a top (literally) role. We have seen stories drive the platform from an online photo album between friends to a powerful tool for businesses to personalize their brands and reach new customers while engaging their current ones. With 400+ million daily […]
A marketing strategy is essential to the success of your small business. If you wrote a business plan, you may have seen a section on marketing within that plan. This is the part of your business plan that will help you find clients and convert them. With the rise of social media advertising and the client’s desire to have personal […]
As a small business owner, you quickly learn that no client is created equal, and communication types is where the discrepancies show almost immediately. Each client you work with has their own love language, if you will, when it comes to communicating. The idea of love languages was created by Dr. Gary Chapman, and he suggests through his research that […]
You may have noticed that Google isn’t just a search engine anymore. Google has rolled out so many services that can be used to benefit you as a small business owner in your marketing efforts. THE BEST GOOGLE TOOLS TO PROMOTE YOUR SMALL BUSINESS Google Trends. A big part of your marketing strategy should be knowing how to get your […]
Do you text? Chances are, you do. As a small business owner, looking at your own communication habits is essential for figuring out how to reach your potential customers and enhance the experience for your current client base. Texting is quickly becoming the next way to reach your customer base and communicate with them. In fact, if millennials are in […]
It happened – your first negative review. It can feel crushing to your spirit and your business when it happens. A recent survey found that two-thirds of potential customers form their opinions of a company based on an average of four reviews. Let us be the first to turn this on its’ head and congratulate you for putting you and […]
The Importance of Video Marketing In just a few short years, video marketing has risen to soaring heights as a way to promote products or services, particularly in small business. More than 50% of customers want to see video marketing from the brands they love more than any other content, so it’s time get in front of the (rolling) camera! […]
2018 has come to an end, and if you are a business owner, you are thinking about how your message can be seen on social media in 2019. Social media trends ebb and flow, it may surprise you to find out that Facebook is actually not the number one driver for success in social media marketing for 2019, nor is […]
The imperfect app that everyone loves to hate may just be your next source for clients. Instagram has come a long way since its inception in 2010. Starting out as an app for beautiful photos to admire, it’s grown to 1 billion active users (from 800 million only six months prior) in just under a decade. The rise in usage […]