Marketing doesn’t always require you to spend a lot of money on paid services, but search engine optimization offers a great opportunity to improve your website’s visibility for free. If executed properly, organic search is a great way to drive traffic to your product pages and encourage conversions. What are some ways you can meet these SEO demands? Continue reading […]
You may have heard of Google My Business or perhaps you even have a profile, but many companies aren’t aware of how powerful it is to have one – as long as it’s executed properly! Learn the importance of setting up your Google Business Account the right way and which areas of marketing it can benefit. Customer Relationships The main […]
Has your company recently undergone a website redesign? Are you confident in the way your website appears to online consumers? No matter how attractive your business’s website is, there is consistent work that needs to be done to keep it running smoothly. Learn just a few of the major ways ongoing maintenance can help your website become its best self. […]
In the new year, it may seem difficult to predict which marketing trend is worth following. If one thing is certain, email marketing not only proved to be crucial in 2020, but is definitely here to stay in 2021. With consumers checking on their personal email during work hours for an average of 2.5 hours each weekday, email is an […]
When it comes to any decent marketing strategy, customers should always be on the forefront of your mind. This may not seem like new news, but seldom businesses take customer service seriously. Those who ignore this evident need, do suffer the consequences (and so does their revenue). Companies throughout America lose more than $62 billion annually due to poor customer […]
As digital becomes the new normal, companies need to refine their websites to make them more customer-friendly. When it takes only 50 milliseconds for a person to decide if they want to stay on a webpage, anything you can do to help them stay is necessary. The first step to making sure people stay consists of editing the words that […]
By now, many are aware of the significance video has in marketing. With 81% of businesses using video as a marketing tool, it’s important you don’t fall behind competition. Why are so many marketers using it? Video is simply no longer an option for businesses, but a necessity to remain relevant in modern day competition. Explore why video marketing is […]
Don’t Get Tricked by Marketing HacksWhen you google the words, “marketing help”, you get over 3 million results! That is a lot even by the standards of the seemingly infinite world of Google. So, what does this mean? Well, it means that there are a LOT of people out there who think they know how to do this thing called […]
One of the main aims of every SEO campaign is improving your page rank on search engines such as Google, Yahoo, Bing, etc. You may find many articles online claiming that you need to carry out many tactics or techniques before you can successfully rank on Google. The truth is that only a few tactics or techniques carried out effectively […]
Millennials, or the generation born between 1980 – 1999, make up a quarter of the population. This demographic has their own distinct set of values, purchasing power and way in which they engage with advertising. With millennials comprising such a large portion of your potential reach, It is more important than ever that your marketing is delivering in the right […]