As we approach summer, it's important for businesses to start thinking about how they will change their marketing strategies and goals to adapt to consumers' needs. Different seasons bring different consumer behavior and preferences, which can affect the way...
We’ve all heard of “putting the cart before the horse” right? All too often businesses want to do exactly this. Consider marketing the “cart” and the following steps are the “horse”! We know marketing is flashy and fun, but without first setting your business up for...
Looking to get the most out of your small business in 2023? These are 5 marketing musts to give your business an edge above the rest. Let us help you on the path to success in the new year! Add your name and logo on every touchpoint you can! Your logo is likely the...
Why & How to Create a Comprehensive Marketing Strategy Simply creating a Facebook page is no longer going to cut it when it comes to landing conversions for your business. Where it used to take 5 touch points to get a potential prospect to respond, now it can take...
There are many different types of marketing tactics to deliver the results you are seeking. Digital marketing in particular can help with a wide variety of your initiatives. Most people spend a lot of their time online, which is why digital marketing offers a great...
When it comes to marketing, there are a variety of tactics available. As a new year has just begun, it’s important to take a look at the top projected marketing trends so that your business is aligned with the most effective strategies possible. Content Marketing As...
Each day, people spend five to six hours on their phones. As a marketer, it is important to capitalize on mobile devices as it is where customers spend a good chunk of their time. However, not all marketing strategies receive the same conversions from users who are on...
Don’t Get Tricked by Marketing HacksWhen you google the words, “marketing help”, you get over 3 million results! That is a lot even by the standards of the seemingly infinite world of Google. So, what does this mean? Well, it means that there are a LOT of people out...
Millennials, or the generation born between 1980 – 1999, make up a quarter of the population. This demographic has their own distinct set of values, purchasing power and way in which they engage with advertising. With millennials comprising such a large portion of...
A marketing strategy is essential to the success of your small business. If you wrote a business plan, you may have seen a section on marketing within that plan. This is the part of your business plan that will help you find clients and convert them. With the rise of...
Do you text? Chances are, you do. As a small business owner, looking at your own communication habits is essential for figuring out how to reach your potential customers and enhance the experience for your current client base. Texting is quickly becoming the next way...