By now, many are aware of the significance video has in marketing. With 81% of businesses using video as a marketing tool, it’s important you don’t fall behind competition. Why are so many marketers using it? Video is simply no longer an option for businesses, but a necessity to remain relevant in modern day competition. Explore why video marketing is...
Don’t Get Tricked by Marketing HacksWhen you google the words, “marketing help”, you get over 3 million results! That is a lot even by the standards of the seemingly infinite world of Google. So, what does this mean? Well, it means that there are a LOT of people out there who think they know how to do this thing called...
One of the main aims of every SEO campaign is improving your page rank on search engines such as Google, Yahoo, Bing, etc. You may find many articles online claiming that you need to carry out many tactics or techniques before you can successfully rank on Google. The truth is that only a few tactics or techniques carried out effectively...
Millennials, or the generation born between 1980 – 1999, make up a quarter of the population. This demographic has their own distinct set of values, purchasing power and way in which they engage with advertising. With millennials comprising such a large portion of your potential reach, It is more important than ever that your marketing is delivering in the right...
After Instagram modified how users view their feeds from linear to being algorithmic based, stories and highlights have taken a top (literally) role. We have seen stories drive the platform from an online photo album between friends to a powerful tool for businesses to personalize their brands and reach new customers while engaging their current ones. With 400+ million daily...
A marketing strategy is essential to the success of your small business. If you wrote a business plan, you may have seen a section on marketing within that plan. This is the part of your business plan that will help you find clients and convert them. With the rise of social media advertising and the client’s desire to have personal...
As a small business owner, you quickly learn that no client is created equal, and communication types is where the discrepancies show almost immediately. Each client you work with has their own love language, if you will, when it comes to communicating. The idea of love languages was created by Dr. Gary Chapman, and he suggests through his research that...
You may have noticed that Google isn’t just a search engine anymore. Google has rolled out so many services that can be used to benefit you as a small business owner in your marketing efforts. THE BEST GOOGLE TOOLS TO PROMOTE YOUR SMALL BUSINESS Google Trends. A big part of your marketing strategy should be knowing how to get your...
Do you text? Chances are, you do. As a small business owner, looking at your own communication habits is essential for figuring out how to reach your potential customers and enhance the experience for your current client base. Texting is quickly becoming the next way to reach your customer base and communicate with them. In fact, if millennials are in...
It happened – your first negative review. It can feel crushing to your spirit and your business when it happens. A recent survey found that two-thirds of potential customers form their opinions of a company based on an average of four reviews. Let us be the first to turn this on its’ head and congratulate you for putting you and...